The Cost of a Story
Cassandra Biddle Cassandra Biddle

The Cost of a Story

Leaving a six-figure job to take over a whānau business wasn’t easy—but it felt right. In this post, I talk about what it really costs to chase a legacy, the numbers behind survival, and the tools I built to find clarity in chaos. The early days are tough, but every step toward understanding our breakeven is a step toward building something future-facing.

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Her Side of the Story – Cassandra's Journey Home
Cassandra Biddle Cassandra Biddle

Her Side of the Story – Cassandra's Journey Home

“Floors are the unsung heroes of a home — the part that takes the most wear, yet holds everything steady. That feeling of grounding and beginning again has stayed with me.”

In this post, Cassandra shares her journey from a childhood off-grid in Herekino to co-leading a whānau flooring business in Te Hiku o te Ika — and the deep sense of purpose that’s guiding her every step.

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We Are All Part of a Story
Cassandra Biddle Cassandra Biddle

We Are All Part of a Story

We never planned to take over the family business. But some journeys call you home. Cassandra and I are documenting our first year stepping into entrepreneurship as a whānau — honouring 30+ years of legacy while embracing the future. Here’s how it all started…

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